Welcome to this course on the neuroscience of personal branding, building the elevator pitch of you.
Having a brand statement has gone from a novelty for celebrities and top CEOs to a must have for everyone in the job market. Controlling your personal reputation and understanding how to communicate who you are and what anyone would want to work with you, are the keys to building your career and your individual unique worth.
This course takes you through the latest neuroscience research into the brain to help you understand how to evoke in others positive emotions, thoughts, and images, setting you apart from the competition.
I will show you how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behavior that will forever change how you answer the question of who you are.
Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success.
Not only will you get insight and examples of how to build the perfect brand statement, but you will also get get exclusive access to my online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results.
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